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“The real motivation for people hiring art advisors is fear—fear of overpaying and fear of buying bad art,” says Candace Worth of Manhattan, who went solo as an advisor in 2001 after five years of working at Christie’s. “The contemporary art market is an information game and it’s very complex to comprehend at first. I don’t understand why anyone new to it would buy without help. To me, paying 10% of the price for 20 years of my experience seems like a no-brainer.”